It is obvious, life is made of hazards, discoveries and beautiful meetings…

2007 : The discovery

While researching natural chewable treats that have proven themselves abroad, I discovered the amazing molting process of deer living in the wild and the benefits for the dog.

2008 : A crazy challenge

Fascinated and determined to make this incredible product known in France and to become the reference on the market, I start distributing deer antlers to veterinary clinics and to my clients.

2015 : A trial

My life changes overnight, I lose absolutely all my bearings, I have to liquidate the company and restart a life alone.

2017 : The rebirth

I create a new company and I start again in crusade to make deer antler, the reference in terms of natural solutions of mastication. Veterinary and customer centers are following me again.

2018: A successful outcome

Convinced of the benefits of deer antler and its effectiveness on the balance and well-being of dogs, I create my own brand of deer antler. 

2019 : A beautiful meeting

Two steps away from my stand on a Parisian trade show, Robert Huygh came to present a new absolutely unbelievable product from the heights of the Himalayas: the Yak cheese for dogs that he produces in Belgium according to the traditional Nepalese recipe. I bought the whole of his first production on the show.  

Today, he is a great man, funny and benevolent, with whom I have a great pleasure to work.

2020 : Help me

Working alone until then, supported by 3 sales agents and Manon for Instagram, the company takes off, Alice, the multitasker of the team joins obviously followed by Peggy and Nathalie in logistics.

2021 : Help!

Deer antlers finally know its hour of glory! Moving, hiring, it is now a fine team of 9 people and 6 sales agents who work every day to make the obvious brand, the reference on the market, natural solutions for dogs and cats.

2022: It's obvious to us

Nature offers dogs and cats an infinite variety of chewable solutions and natural treats that actively contribute to the balance, well-being and healthy development of your pet.

The best is yet to come: to discover all the treasures that Nature offers us if we respect and protect it, and to share them with our faithful companions. 

Thank you to all those who have written this story with me and welcome others who will trust us and participate in the next pages of this beautiful story!

Fanny

It's obvious, they love working here!

Fanny

Working all day long to develop the obvious brand and offer the natural solution best adapted to the needs of your faithful companion!

Alice

Logistical and administrative management, she's on all fronts!

Peggy

She gets up at the crack of dawn to help you find our products at our retailers

Cécile

Puts her experience at the service of the brand's development and finds the new products to come

Manon

The most connected among us, at your service on Instagram

Lili

My faithful companion, repatriated from Martinique and adopted, in charge of all the product tests, her judgment is implacable

Audrey

In charge of communication supports and graphic design

Peggy

Morning and enthusiastic to send you your orders as soon as possible and hastily

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